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Below the surface, Above the rest
Beneath the water, where the real work happens, we craft lures that move like the real thing, built to trigger strikes when it matters most. And above the surface? That’s where our reputation stands, earned through hard fishing, proven results, and a commitment to quality that never cuts corners. Tough. Reliable. Deadly effective. Because when it comes to walleye fishing, only the best rises to the top.
They say highways are made of asphalt. We know better. Water is our roadway. A twisting, rolling stretch of backroads beneath the surface, where only the skilled know the way.
And out here, we own the road.
Every cast is a turn in the right direction. Every soft plastic is built to navigate the depths dancing, darting, and triggering the kind of strikes that make legends. Because when you're chasing walleye, you dont just drift.
You drive.
Light Spectrum
Specialty UV Designs
Shines on the surface
Under Sunlight
Strikes Below
Under UV Light
Flywheel
Worm Warness
When big walleye need a little extra flash, the Fly Wheel gets it done. This jig features an action propeller for added vibration and flash, calling fish in from a distance.
Drop it down, start the spin, and watch the bites stack up.
Back in the day, me and Dad would hit Lake of the Woods before sun-up, thermos full of coffee and a tackle box full of soft plastics. I’ve used every lure under the sun, but Walleye County’s baits? They’ve got that old-school soul and modern-day bite. Hooked a 26 incher last weekend and felt like I was 15 again.
Kenny R.Wisconsin
First cast with the Piston Jerkbait and I knew I had a winner. It’s got that tight, erratic wiggle that drives Walleye nuts, like a wounded shiner on its last legs. Landed a 7-pounder right off a mid-lake hump. This bait ain’t just flashy,it’s got grit.
Eric L.North Dakota
Walleye County delivers exactly what I look for in fishing gear, no gimmicks, just baits that flat-out work. Whether it's their soft Flatbed Drifter, Crankcase, or Flywheel, everything is built with purpose and performs the way it should on the water. You can tell this brand is made by folks who actually fish for Walleye, not just market to them. The consistency across the product line has earned them a permanent spot in my tackle bag.
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